Report - lululemon athletica/Yoga Apparel - Gumshoe

Project

lululemon athletica • Yoga Apparel

Visibility Audit

Monthly

Visibility Audit

Comparing to:

Previous run

Persona visibility View all

Corporate Wellness Warrior
81%
+1%

Digital Wellness Influencer
78%
+4%

Hybrid Workout Enthusiast
78%
-3%

Active Empty Nester
74%
-3%

Crossfit-to-Casual Dad
74%
+6%

Mindful Studio Owner
60%
-9%

Wellness-Curious Newcomer
60%
+10%

Sustainable Fitness Advocate
8.8%
-4%

Brand visibility
64%
Across 79 prompts and 632 conversations, 330 brands were mentioned in AI responses. lululemon athletica showed up in 64% of those responses.

Competitive leaderboard

Rank	Brand	Mentions	Visibility
1	lululemon athletica lululemon.com	404 +3	64%
2	Athleta athleta.gap.com	284 +7	45% +1%
3	Vuori vuoriclothing.com	205 +8	32% +1%
4	Girlfriend Collective girlfriend.com	193 +2	31%
5	Alo Yoga aloyoga.com	141 +10	22% +2%

Brand reach

Explore which topics, personas, and sources are most frequently tied to your brand across AI-generated content.

Persona visibility

Persona	Visibility
Corporate Wellness Warrior	81%
Digital Wellness Influencer	78%
Hybrid Workout Enthusiast	78%
Active Empty Nester	74%
Crossfit-to-Casual Dad	74%
Mindful Studio Owner	60%
Wellness-Curious Newcomer	60%
Sustainable Fitness Advocate	9%

Topic visibility

Topic	Visibility
Yoga Apparel With Pockets	81%
Moisture-Wicking Activewear Women's	76%	+1%
Comfortable Workout Leggings	76%	-2%
Athleisure Brands With In-Store Events	75%	+4%
Versatile Gym Wear for Travel	74%	+7%
High-Quality Athleisure Clothing	69%	+1%
Fashionable Sports Bras for Yoga	66%	+2%
Best Yoga Pants for Women	62%	-3%
Sustainable Athletic Apparel Brands	18%	-4%

Visibility heatmaps

See how often competitors are mentioned by each persona. This shows competitive landscape visibility across different user personas.

Persona	lululemon athletica	Athleta	Girlfriend Collective	Alo Yoga	Nike	Sweaty Betty	Under Armour
Corporate Wellness Warrior	81% 65/80	65% 52/80	10% 8/80	25% 20/80	11% 9/80	10% 8/80	1% 1/80
Digital Wellness Influencer	78% 56/72	39% 28/72	35% 25/72	67% 48/72	17% 12/72	21% 15/72	1% 1/72
Hybrid Workout Enthusiast	78% 62/80	61% 49/80	21% 17/80	30% 24/80	39% 31/80	16% 13/80	19% 15/80
Active Empty Nester	74% 59/80	78% 62/80	21% 17/80	21% 17/80	11% 9/80	16% 13/80	5% 4/80
Crossfit-to-Casual Dad	74% 59/80	1% 1/80	5% 4/80	4% 3/80	36% 29/80	0% 0/80	29% 23/80
Mindful Studio Owner	60% 48/80	53% 42/80	56% 45/80	28% 22/80	3% 2/80	8% 6/80	0% 0/80
Wellness-Curious Newcomer	60% 48/80	48% 38/80	40% 32/80	9% 7/80	31% 25/80	5% 4/80	10% 8/80
Sustainable Fitness Advocate	9% 7/80	15% 12/80	56% 45/80	0% 0/80	4% 3/80	0% 0/80	1% 1/80

Model visibility

Explore how often your brand is surfaced across models.

Model	Visibility
Anthropic Claude Sonnet 4.6	80%
DeepSeek DeepSeek Chat	80%
OpenAI GPT-5.5	71%
xAI Grok 4.3	63%
Perplexity AI Sonar	61%
Google Gemini 3.5 Flash	61%
OpenAI GPT-5.4 mini	58%
Google Search Search AI Overviews	38%

Citations

See which domains AI pulls from when it talks about your brand, and what kinds of content earn those mentions.

Most-cited domains

Domain	Citations
reddit.com	207
google.com	180
womenshealthmag.com	80
shop.lululemon.com	57
amazon.com	43
thegoodtrade.com	40
instagram.com	40
facebook.com	38
youtube.com	37
businessinsider.com	35

Citation types

Category	Citations
E-commerce Sites	802
Blogs/Content Sites	739
Business/Service Sites	385
Forums/Community Sites	216
News/Media Sites	198
Unsure/Other	193
Search Engine	180
Social Networks	139
Directory/Review Sites	85
Educational Sites	19