# Category: Uncategorized

AI Search January 22, 2026 33 min read

## [Gumshoe AI Manual: Mastering Visibility & Growth in the AI Search Era](/content/blog/gumshoe-ai-manual-mastering-visibility-growth-in-the-ai-search-era/index.html)

In the age of AI-driven search, marketers face a new kind of visibility challenge. Large language models (LLMs) like ChatGPT, Google’s Gemini, and Perplexity are answering your customers’ questions directly – often citing sources and making brand recommendations. Agency owners, marketing leaders, and SEO leads are quickly discovering that traditional SEO strategies aren’t enough. You might be ranking on Google, but what happens when a prospect asks an AI assistant about the “best solution” in your industry?

Uncategorized December 28, 2025 3 min read

## [What This Research Paper Reveals About Ranking Manipulation in LLMs and What It Means for Your Brand](/content/blog/what-this-research-paper-reveals-about-ranking-manipulation-in-llms-and-what-it-means-for-your-brand/index.html)

Ranking Manipulation for Conversational Search Engines (Pfrommer, S., Bai, Y., Gautam, T., & Sojoudi) offers one of the most detailed looks into how large language models (LLMs) determine what content gets surfaced first and how those rankings can be gamed.

The research explores how today’s LLMs, like ChatGPT, respond when asked for recommendations or rankings across categories like consumer products, restaurants, and hotels. The core finding? LLMs exhibit consistent preferences, and with enough...

Uncategorized December 24, 2025 4 min read

## [Exploring Variability in AI-Generated Responses: Consistency or Chaos?](/content/blog/exploring-variability-in-ai-generated-responses-consistency-or-chaos/index.html)

At Gumshoe AI, we spend a lot of time with the models behind the curtain, studying how generative engines respond, evolve, and influence the way people make decisions. One of the most important (yet often overlooked) dimensions of that behavior is consistency: when you ask the same question multiple times, do you get the same answer?

And more importantly, can you trust what you’re seeing?

Uncategorized May 1, 2025 2 min read

## [Gumshoe Raises $2M Pre-Seed to Help Marketers Navigate AI Search](/content/blog/gumshoe-raises-2m-pre-seed-to-help-marketers-navigate-ai-search/index.html)

By Stan Chang, Head of Product

I’m excited to share that Gumshoe has secured $2 million in pre-seed funding to accelerate our mission of helping marketers understand how AI search tools recommend products and discuss brands.

Why We Built Gumshoe

As someone who’s spent years building products across fast-growing businesses, I’ve witnessed firsthand how technology shifts can transform entire industries. Today, we’re seeing a similar transformation in marketing and search.

Uncategorized March 25, 2025 2 min read

## [Introducing The Discoverability Report: Gumshoe AI’s Official Blog](/content/blog/introducing-the-discoverability-report-gumshoe-ais-official-blog/index.html)

Hi everyone, I’m Stan Chang, Head of Product at Gumshoe AI, and I’m thrilled to welcome you to the launch of our company blog: The Discoverability Report.

This will be the home for our ideas, breakthroughs, and behind-the-scenes insights as we navigate one of the biggest shifts in digital marketing since the dawn of the search engine. If your brand wants to stay visible in the age of AI, this is where you’ll want to be.

Why We’re Launching The Discoverability Report

At Gumshoe AI, our mission...