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Follow our latest thinking on AI visibility, GEO, and brand performance in AI search. New content drops weekly.

Why AI Visibility Monitoring Needs Personas

3 days ago

How AI Recommendations differ from Google Rankings

4 days ago

Why Does YouTube Dominate AI Search Citations? We Analyzed 65M Sources to Find Out

1 week ago

How One B2B CMO Helped His Team Track and Improve AI Search Visibility (And What Agencies Can Learn)

2 weeks ago

What Makes AI Trust Your Brand? (Not What You Think)

2 weeks ago

Why Did AI Grow Faster Than Google, Social, and Every Platform Before It?

3 weeks ago

AI visibility platform for marketers. See what AI says about your brand and shape the conversation.

Insights into AI Visibility

Authority and Freshness:

• It's not popularity that makes AI models trust your brand; it's authority and freshness.
• AI models prioritize expertise and recent content. Content older than two months is usually deemed outdated.

YouTube as a Citation Source

• Video Insights: YouTube has overtaken Reddit as the leading citation source for brand marketers.
• The driving force of citations includes 60% from creators, 30% from experts, and only 10% from brands.
• Engagement metrics don’t seem to influence visibility significantly.

Publishing Strategies for Visibility

1. Own Website:

   • AI citations come primarily from brand websites, making them a powerful channel.
   • Best placements include product pages, FAQ sections, and dedicated topic pages.

2. Social Media Influence:

   • Platforms like LinkedIn, Reddit, and TikTok play a significant role in AI visibility.
   • Content that directly addresses common questions performs best.

3. External Channels:

   • PR releases and collaborations can diversify authority signals but should complement your website as the main focal point.

4. Writing Style Choices:

   • Two options to consider:
     • AI-Optimized for structured answers or FAQ placements.
     • Brand Voice for engaging content targeted to your audience.

Distinction Between AI Models and LLMs

• AI Models are a broad category serving various tasks including image recognition and fraud detection.
• LLMs are specialized AI models focused on language understanding and generation. Understanding this distinction is crucial for effective AI application.

The Evolution of Search

• Traditional search focused on links and popularity. AI moves beyond that, providing contextual understanding and tailored responses based on user preferences.

Upcoming Event at Cannes

• Cannes Lions Session:
  • "Winning the AI Discovery Era: Marketing to Minds and Machines" scheduled for June 24.
  • Discussion on AI's impact on brand visibility and buyer discovery.

Conclusion

Visibility in the age of AI requires understanding its mechanics and adapting strategies accordingly. Brands should ensure they are part of AI-generated content and recommendations.