Citation Audit

Understand the Content that Influences AI

• Your owned and operated content: what content you own that AI is already citing
• Your competitors' content: what competitor content AI is pulling from
• Third party content: surfaces the writers and domains you need to go get mentioned on

What the Citation Audit does

Gumshoe asks AI models to show where they got their answers from, allowing you to compare content across competitor sites, 3rd party sites, and your own

Your Citations

The content you own that AI is already citing, ranked by how often models pull from your pages.

Competitor Citations

The competitor content AI is pulling from, so you can see which pages earn citations you don't.

3rd Party Citation

The third-party writers, publications, and domains AI relies on, the places to go get mentioned.

Citation Page Details

A detailed view of a cited page: its citation count, title, description, and where it mentions your brand and competitors.

How it works

1. Crawl the Content
   Gumshoe analyzes the third-party pages AI uses when answering questions about your brand and category

2. Identify the Sources
   See the websites, publications, and authors influencing AI's answers

3. Understand the Conversation
   Gumshoe summarizes the key themes and identifies where your brand and competitors are being mentioned

4. Find Citation Opportunities
   Discover the third-party sources where earning a citation can have the biggest impact on your AI visibility

5. Get Cited
   Use Gumshoe's recommendations to prioritize outreach and earn the citations that help improve your AI visibility

Which plan includes the Citation Audit

• Free sample: Not Included
• Starter: Not Included
• Pro: Monthly, runs with the Visibility Audit

Frequently Asked Questions

What is a Citation Audit?
A Citation Audit analyzes the third-party pages AI models cite when answering questions about your brand and category. It shows which websites, publications, and authors shape those answers, retrieves the cited pages, and surfaces where your brand and competitors are mentioned, so you know exactly what AI is drawing on.

How does it find these sources?
It runs the same buyer conversations as your Visibility Audit across the major AI models, then collects every third-party page those models cite when they answer. The result reflects the sources AI actually relies on for your category, not a generic backlink list.

Which plan includes it?
The Citation Audit is included in the Pro plan ($299/mo) and runs monthly alongside your Visibility Audit.

What do I do with the results?
Typical actions: identify stale sources by publication date and target them for updated coverage, find influential pages that mention competitors but not you and treat them as outreach targets, and prioritize the publishers and authors who shape your category's AI answers.

See what's behind AI's sources

Included monthly in the Pro plan, alongside your Visibility Audit.

Run a Citation Audit
Free to start · No credit card required

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