Content Audit

Is your content providing the answers AI needs?

Gumshoe identifies your content gaps so you know what you have, what's missing, and what needs to be better to become more visible to AI.

How it works

1. Crawl your site

   Gumshoe crawls your website and reads the content you already have, page by page.

2. Evaluate your content page by page

   For each topic, it checks whether you have content that answers the query, matches the searcher's intent, and gets surfaced by AI models.

3. Group results by content status

   Results are sorted into retrieval, generation, and defend position so you see the full picture on what's working, what needs to be fixed, or improved.

4. Act on specific recommendations

   Every topic comes with what to create or improve, the best format to use, and where to publish it.

What the Content Audit shows you

Show you if your website has the content AI needs to answer your buyers' questions, and if it does, if that content is doing its job.

Issue types

Every buyer topic prioritized and grouped by issue type, retrieval, generation, or defend, so you know what to fix first.

Recommendations

Drill into any topic to see the exact pages to fix and a ready-to-use content plan for each, with one-click content generation.

Improvements

For the topics you already win, see the page improvements that keep you cited and defend your position.

• Retrieval issue: The right brand content is missing, weakly matched, or not surfaced by the model.
• Generation issue: Relevant brand content exists, but it needs clearer support for generated answers.
• Defend position: Your content and answer behavior are strong. Keep them current.

❤️ Our Agency Partners love the Content Audit

"Gumshoe's content audit shows us exactly where our clients' content is falling short of what their buyers actually need, whether that's for a specific audience or a specific topic."

Dean Harris
Founder, The Navigators

Which plan includes the Content Audit

• Free sample: Not Included
• Starter: Not Included
• Pro: Monthly
  Compare all plans

Frequently Asked Questions

What is a Content Audit?

A Content Audit evaluates your existing content against what AI models look for when forming answers. It checks your content against the buyer questions and buying criteria from your Visibility Audit, marks each theme as covered, needs improvement, or missing, and tells you what to fix or create.

How is this different from an SEO Content Audit?

SEO Content Audits optimize for keyword rankings and crawl budgets. This audit optimizes for being the answer: whether AI models can find, extract, and confidently repeat what your content says when a buyer asks a relevant question.

How is it different from the Technical Audit?

The Technical Audit checks whether AI models can access and parse your site. The Content Audit checks whether what they find there actually answers buyer questions. Most teams need both: access first, substance second.

Which plan includes it?

The Content Audit is included in the Pro plan ($299/mo) and runs monthly. See the full plan comparison.

What results should I expect?

Customers who restructured content based on Gumshoe recommendations have seen large gains. Hawke Media reported that switching to Q&A formatting made an astronomical difference across their clients, and Shipium grew citations of their domain 557% in under four months.

Make your content the source AI cites

Included monthly in the Pro plan, with recommendations you can act on the same day.