Sentiment Audit

Does AI think positively or negatively about your brand?

• Find out whether AI likes your brand or quietly sends buyers to competitors instead
• Understand which topics and buying criteria AI associates positively with your brand and which ones it doesn't
• See how AI sentiment shifts persona by persona so you know exactly which buyers AI is winning for you and which it's losing

What the Sentiment Audit shows you

Understand whether AI likes you and track favorability, opinions, and positive and negative traits AI associates with your brand and competitors.

Recurring Themes in Brand Sentiment

Sorts the recurring themes in what models say about your brand into Pros, Cons, and Caveats, where each tag shows how many prompts raised that theme, and clicking it opens the chats behind it.

Topic Sentiment vs Visibility

Plots each topic by how positive or negative AI is toward your brand (vertical, red to green) and how often answers mention you for that topic (horizontal), where bubble size shows the number of sentiment questions and clicking a bubble opens the prompts behind it.

Sentiment by Persona and Topic

Scores AI sentiment toward your brand for each persona and topic on a -1 to 1 scale (red negative, green positive), where clicking a cell, row, or column header filters the questions below to just that slice.

Why a Visibility Audit isn't enough

A Visibility Audit tells you if AI mentions you. It won't tell you what AI thinks.

Visibility prompts are open-ended, and the answers skew positive. A standard audit can make everything look fine even when AI is lukewarm on your brand or quietly steering buyers to competitors. The Sentiment Audit is built to pull out the real opinion, using prompt types a Visibility Audit never runs.

Direct brand-mention prompts

We ask models point-blank what they think of your brand, so the real tone, positive or negative, has nowhere to hide.

Head-to-head prompts

We put you directly against a competitor so you see who AI actually prefers, and the reasons it gives.

The payoff: you find out when you're not getting the visibility you expect because AI thinks your product falls short, and exactly where to change its mind.

Which plan includes the Sentiment Audit

The Sentiment Audit is included in the Pro plan ($299/mo) and runs monthly alongside your Visibility Audit. See the full plan comparison.

Frequently Asked Questions

What is a Sentiment Audit?

A Sentiment Audit measures how positively or negatively AI models talk about your brand versus competitors. Visibility tells you whether you appear in AI answers. Sentiment tells you whether those appearances help or hurt you.

Why does AI sentiment matter?

Buyers increasingly ask AI for recommendations and comparisons. If models consistently attach caveats to your brand, or describe a competitor as the safer choice, that framing shapes deals before you ever see them. You can't correct a narrative you can't see.

Where does negative sentiment come from?

Usually from the sources AI models rely on: old reviews, outdated pricing complaints, a rough patch in your history that remains well-documented. The Sentiment Audit pairs well with the Citation Audits, which show which sources are feeding the narrative.

Which plan includes it?

The Sentiment Audit is included in the Pro plan ($299/mo) and runs monthly alongside your Visibility Audit.