# Resources

Everything you need to understand Generative Engine Optimization and start improving your brand's visibility in AI search.

### GEO: What Actually Matters  
The mental model that matters: probabilistic answers, not ranked links. What influences AI answers and what doesn't.  
[Read guide](/content/resources/what-is-geo/index.html)

### GEO 101 Playbook  
A concrete, step-by-step playbook for measuring your AI visibility and taking action.  
[Start learning](/content/resources/geo-101/index.html)

### Blog  
The latest insights, strategies, and case studies on AI visibility and GEO.  
[Visit blog](/content/blog/index.html)

### Office Hours  
Live  
Live Q&A every other Wednesday. See how agencies use Gumshoe to run AI visibility audits and turn GEO into recurring revenue.  
[Join or watch replays](/content/resources/office-hours/index.html)

### Whitepapers  
Original research on AI brand visibility — data from real brands, models, and buyer personas.  
[Read research](/content/resources/whitepapers/index.html)

### FAQ  
Hard questions about Gumshoe, GEO, and AI visibility — including the objections you're already thinking about.  
[View FAQ](/content/faq/index.html)

## Deep dives

In-depth guides on specific aspects of AI visibility and GEO strategy.

### How to Evaluate AI Visibility Tools  
A framework for evaluating tools: API vs scraping, keyword vs persona, with a comparison table.  
[Learn more](/content/resources/ai-search-visibility-tools/index.html)

### Enterprise AI Visibility  
Multi-brand tracking, cross-team workflows, and a practical rollout model.  
[Learn more](/content/resources/enterprise-ai-search/index.html)

### Why Brand Monitoring Breaks in AI  
Your SEO and social tools miss AI search entirely. Here is what replaces them.  
[Learn more](/content/resources/brand-monitoring-ai/index.html)

### Why Competitors Win in AI Answers  
See exactly why a competitor gets recommended over you — and how to take it back.  
[Learn more](/content/resources/competitive-benchmarking-ai/index.html)

### AI Citations: The Hidden Ranking Factor  
Citations are the new backlinks. Here is how they work and how to build a strategy.  
[Learn more](/content/resources/citation-tracking-ai/index.html)

### How Gumshoe Works  
API-based access, persona-driven testing, and how we handle non-determinism.  
[Learn more](/content/resources/gumshoe-methodology/index.html)

## Ready to own your AI narrative?

Start monitoring your brand's visibility across ChatGPT, Gemini, Claude, Perplexity, and more.

[Get Started for Free](https://app.gumshoe.ai/go)

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