How to Use Gumshoe AI Visibility Audits To Win More Clients

Gumshoe and Krossings on how agencies run AI visibility audits during prospecting, prove ongoing performance, and build GEO strategy for brands at every stage.

September 8th, 2026 12:00–1:00 PM ET  ·  5:00–6:00 PM BST (London)

Live on Zoom

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What you'll learn

How a working agency turns AI visibility data into won and retained clients.

Krossings uses Gumshoe every week to audit prospects, prove results, and build GEO strategy for brands at every stage of visibility. This session walks through exactly how they do it, from the first prospecting audit to the metrics they put in front of clients.

• How to run an AI visibility audit during prospecting that wins the deal
• Which Gumshoe data to track, and what to actually present to clients
• Strategy for low-visibility, mid-tier, and market-leader brands
• How to frame AI visibility as a proxy for brand strategy
• The most common client questions, and how to answer them
• Where the Gumshoe platform is headed next

Agenda

One hour, all practitioner

1. Welcome and Context
   Time: 5 min
   Jorge Soto
   Jorge sets the stage: why AI visibility is the new battleground for brand leaders and the agencies that serve them.

2. How Krossings Runs the Initial AEO Audit During Prospecting
   Time: 15 min
   Jim asks Vivek

   • What data Krossings uses in addition to what Gumshoe provides
   • How they choose the personas that shape an audit
   • Whether they use the prompts Gumshoe surfaces or customize their own
   • Which findings they choose to highlight for prospects

3. How Krossings Uses Gumshoe to Track Ongoing Performance
   Time: 10 min
   Jim asks Vivek

   • What data they track in Gumshoe over time
   • How they decide what to present to clients
   • The actions they take to improve client performance
   • Which Gumshoe features they lean on and highlight most

4. Three Client Scenarios: Low Visibility, Mid-Tier, and Market Leader
   Time: 10 min
   Jim asks Vivek

   • Strategy for a brand with low visibility and low recognition
   • Strategy for a mid-tier brand looking to break through
   • Strategy for a market leader that needs to preserve its moat

5. What AI Visibility Really Reveals About Brand Strategy
   Time: 10 min
   Jim asks Vivek, then Vivek asks Jim

   • How to explain that LLM visibility is a proxy for brand strategy
   • The most common client questions and how Krossings answers them
   • Where the Gumshoe platform is going, and what is in the pipeline

6. Live Q&A
   Time: 15 min
   All panelists
   Open questions from the audience.

Your speakers

Practitioners, not theorists

Panelist: Vivek Shankar
Head of Content and Client Delivery Services, Krossings
LinkedIn

Panelist: Jim Watson
Chief Revenue Officer, Gumshoe
LinkedIn

Moderator: Jorge Soto
Head of Growth, Gumshoe
LinkedIn

Krossings

Krossings is a content and client delivery agency that helps brands get found, cited, and recommended by AI. The team runs AI visibility audits during prospecting and builds ongoing GEO programs grounded in how large language models actually evaluate and select sources.

Gumshoe

Gumshoe is the platform agencies use to measure and improve client AI visibility. Track which AI models mention your clients, benchmark against competitors, and identify exactly what content changes move the needle. Agencies use Gumshoe to deliver GEO as a data-backed, retainer-worthy service.