Winning New Client Relationships in the Age of AI Search | Webinar | Gumshoe
Winning New Client Relationships in the Age of AI Search
A candid conversation on GEO strategy, client results, and what it actually takes to get brands recommended by AI.
August 4th, 2025 5:15–6:15 PM PT · Aug 5, 10:15–11:15 AM AEST (Sydney)
Available on demand
Watch the Replay
What you'll learn
Your customers are asking AI which brand to choose. Are you in the answer?
ChatGPT, Perplexity, and Gemini now recommend specific brands in response to buying questions. The brands showing up aren't there by accident. This session covers what separates the brands getting cited from the ones being ignored, and what it takes to lead this work for clients or internally.
- Why AI models recommend some brands and skip others
- How to audit your brand's current AI visibility
- The GEO metrics brand teams and agencies should track
- How The Navigators build GEO strategy for direct brand engagements
- What agencies need to offer GEO as a credible, premium service
- How to make the case internally, or to clients, for investing now
Agenda
60 minutes, no fluff
- Welcome
- How to build a GEO strategy for clients
- Handling brands at different visibility stages
- What agencies should be watching right now
- Live Q&A
Your speakers
Practitioners, not theorists
Panelist
Dean Harris
Founder & Director, The Navigators
LinkedIn
Panelist
Jim Watson
Chief Revenue Officer, Gumshoe
LinkedIn
Moderator
Jorge Soto
Head of Growth, Gumshoe
LinkedIn
The Navigators
The Navigators is a brand strategy consultancy that helps companies get found, cited, and recommended by AI. Founded by Dean Harris, the firm works directly with marketing and brand leaders to develop GEO strategies grounded in how large language models actually evaluate and select sources.
Gumshoe
Gumshoe is the platform agencies use to measure and improve client AI visibility. Track which AI models mention your clients, benchmark against competitors, and identify exactly what content changes move the needle. Agencies use Gumshoe to deliver GEO as a data-backed, retainer-worthy service.
Missed it? Watch the replay.
Originally aired August 4th, 2025. Watch the full session on demand.
Watch the Replay