Whitepapers

Original research and analysis on AI brand visibility. Data from real brands, real models, and real buyer personas.

[AI Visibility Research September 2026](/content/resources/whitepapers/youtube-citation-analysis/index.html)
Relevance Beats Reach
What gets a YouTube video cited in Google AI Overviews? A ranking model trained on 5,000 citation tasks shows relevance to the prompt matters far more than views or engagement.
1.1M YouTube citations 212K videos 71% top-10 hit rate
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[AI Visibility Research July 2026](/content/resources/whitepapers/geo-is-not-seo-in-disguise/index.html)
GEO Is Not Just SEO In Disguise
Does strong SEO performance ensure visibility in AI search? An analysis of 65 million AI citations shows SEO is a poor predictor of GEO performance.
65M+ citations 12+ categories R² = 0.008
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[AI Visibility Analysis June 2026](/content/resources/whitepapers/ai-brand-visibility-analysis/index.html)
What the Average Hides
Brand visibility across AI models and audience personas, and why the headline number is only half the story.
1,145 brands 13 models 7,475 personas
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