Knowing you are invisible is not the same as knowing why.

Your first audit measured the symptom. A subscription adds the audits that give you the diagnosis, and the content recommendations that come out of them.

Knowing the number, then knowing what to do about it

A subscription adds more than another run of the same audit: the Snapshot Audits between runs, and the checks that explain the number and point at what to change.

Snapshot Audit

Weekly on Starter, daily on Pro

A lighter run that goes out automatically between your monthly audits, so a sudden move shows up within days rather than at month end.

Citation Audit

Pro

Fetches the cited pages themselves to reveal the author, publisher, publication date, and the brands each source names.

Content Audit

Pro

Scores the content you already have against what AI models look for when they form an answer, so you know what to rewrite first.

Sentiment Audit

Pro

Measures how positively or negatively models describe you next to your competitors, and the themes driving it.

Technical Audit

10 pages a month on Starter, 50 on Pro

Checks whether AI crawlers can reach a page and use what is on it, which is the difference between having good content and having it counted.

Content Generation

3 a month on Starter, 10 on Pro

Turns your weakest personas and topics into drafted content recommendations, so the audit ends with something to publish.

Your audit stops being a one-off

Two runs work together. The monthly audit is the deep read, held to the same configuration every time so the numbers line up. The Snapshot Audit is the quick read between them.

Monthly Visibility Audit

A full run across 8 personas, 10 prompts per persona, and 6 AI models. The configuration stays fixed, so every month is comparable to the last.

Snapshot Audit between runs

A lighter automatic run using 4 personas, 5 prompts, and 4 models. Weekly on Starter, daily on Pro. You see a sudden drop within days instead of at month end.

Two plans, priced per project

Pick the plan for each project you run. A brand tracking one focus area and a brand tracking three do not have to sit on the same plan.

Starter

$99/mo per project

Ongoing measurement with a weekly Snapshot Audit.

• Monthly Visibility Audit: 8 personas, 10 prompts each, 6 models
• Weekly Snapshot Audit
• Citations and competitive leaderboard
• 10 Technical Audits a month
• 3 content generations a month

Pro

$299/mo per project

Measurement plus the analysis that tells you what to change.

• Everything in Starter
• Daily Snapshot Audit
• Citation Audit, Content Audit, and Sentiment Audit
• 50 Technical Audits a month
• 10 content generations a month

Frequently Asked Questions

What happens to the audit I already ran?

You'll keep the audits that you've already run with additional new features made available after you subscribe.

Is a subscription per account or per project?

Per project. If a brand needs one Visibility Audit a month, that is one subscription. If it needs separate audits for three product or service areas, that is three. You pick the plan for each project, so different projects can sit on different plans.

What is the difference between the Visibility Audit and the Snapshot Audit?

The Visibility Audit is the full monthly run: 8 personas, 10 prompts per persona, 6 models. The Snapshot Audit is a smaller automatic run between them, using 4 personas, 5 prompts, and 4 models, and it shows the same outputs. It is there so you catch movement early, not so it replaces the full audit.

Do I have to subscribe to keep using Gumshoe?

No. The free sample gives you one Visibility Audit with 4 personas, 5 prompts per persona, and 4 models, and it does not need a credit card. It is one sample per customer and it does not expire. A subscription is what turns that one look into tracking over time.

Which plan should I start on?

Start on Starter if what you need is a reliable number every month and an early warning between runs. Choose Pro if you are actively changing content and want the Citation, Content, and Sentiment Audits telling you what to change. You can see the full breakdown on the pricing comparison.

What if I need more than Pro covers?

Larger or more demanding configurations are handled through custom pricing. Agencies running audits across a roster of clients should look at the Agency Partnership Program, which includes discounted pricing.

Get the audits that tell you what to fix

Upgrade your project and the Content, Citation, Sentiment, and Technical Audits open up on your next run.