# The market intelligence platform for every agency team

Track how AI models describe entire categories, not just brands. Surface competitor positioning shifts, emerging market narratives, and exec-ready insights before clients ask for them.

## One toolbox. Every agency team.

Market intelligence from AI search powers every client-facing function in your agency, from strategy to content to PR.

### Strategy

- Category narrative analysis
- Competitor positioning shifts
- Market movement tracking
- Executive briefings

### Product marketing

- Product conversation analysis
- Market trend mapping
- Positioning opportunities
- Competitive benchmarking

### Content

- Topic trend discovery
- Category gap mapping
- Thought leadership planning
- Industry narrative tracking

### PR

- Industry citation mapping
- Authoritative source identification
- Influence channel discovery
- Category voice analysis

### SEO / AEO

- Category visibility
- AI recommendation tracking
- Competitive landscape
- Ranking opportunities

## AI search is where market narratives form first. Gumshoe shows you what it says.

When executives ask what's happening in their market, the answer increasingly comes from AI. Gumshoe captures how AI models describe entire categories, across 11 model families and every buyer persona, so your agency can brief clients before they ask.

- Track **how AI describes your client's category** across 11 models including ChatGPT, Gemini, and Perplexity
- Surface **competitor positioning shifts and emerging market terms** as they form in AI responses
- Deliver **exec-ready market briefings** backed by structured data from real AI model outputs

### Who are the leading players in the B2B marketing automation space right now?

The category is consolidating around a few key players:

1. **Competitor A**: Dominant in enterprise, known for deep CRM integration...
2. Your Client: Growing fast in the mid-market segment...
3. Competitor B: Strong AI-native positioning emerging...

**Gumshoe Market Insight**

"AI-native" mentioned in **34% of category responses** this month, up from 12% in Q3. Competitor B is driving this shift.

## From category audit to executive brief in one platform

Every feature is built around the market-level questions agencies need to answer for strategy and leadership teams.

### Category Narrative Tracking

See how AI models describe your client's entire market category. Which terms dominate, which players are framed as leaders, and how the narrative is shifting over time across every major AI platform.

- Category-level language and framing analysis
- Emerging term detection across 11 AI models
- Scheduled tracking to catch shifts before clients do

### Competitor Positioning Shifts

Track how competitors are being described in AI responses over time. Know when a rival is gaining ground on a specific attribute or audience.

Competitor A

+9%

Your Client

+2%

Competitor B

-5%  
30-day change vs prior period

### Market Trend Discovery

Spot emerging topics, technologies, and buyer concerns before they appear in client briefs or industry reports.

- AI-native positioning rising fast
- Privacy-first messaging increasing
- Agentic workflow coverage growing

### Source Intelligence

See which publications and domains AI models cite when answering category questions. Understand where market authority is being built.

- gartner.com
- forrester.com
- techcrunch.com

### Persona-Level Market View

See how AI describes the market differently for each buyer type. CFOs hear a different story than CTOs.

- Enterprise: Competitor A leads
- Mid-market: Client leads
- SMB: Mixed

### Exec-Ready Reporting

Export market intelligence in formats designed for leadership presentations, board decks, and strategic planning sessions.

- `CSV` Full dataset for analysis
- `API` Feed into existing dashboards

### Scheduled Market Monitoring

Run market intelligence reports on a weekly or monthly cadence. Never walk into a client meeting without knowing what shifted.

| Capability | Gumshoe | Other tools |
| --- | --- | --- |
| Persona-driven analysis | Deep | None or basic |
| Content generation | Built-in | None or limited |
| Page-level Technical Audit | Detailed scoring | None or limited |
| Citation source tracking | Full | Partial |
| Buyer criteria analysis | Yes | No |
| AI models covered | 6 per audit, from 11 tracked | 4-6 models |
| Entry price | $99/mo, free sample audit first | $100s to $1000s |

> "Gumshoe allows me to identify competitors, keywords, and phrases to build campaigns around. The market-level view changed how we approach strategy for clients."
>
> Joel Horwitz
> 
> Head of Growth, Sourcegraph
> 
> "We're power users here. Between our search analysts and me, Gumshoe is central to how we sell and deliver GEO services. It ties directly to the content we create and the links we build."
>
> Brittney Fred
>
> Head of Search, Linkflow

## Choose your plan

Pick a plan for ongoing AI visibility monitoring.

### Every plan runs on the Gumshoe persona and prompt engine

We build the buyer personas in your market, then the prompts each one would actually ask. Every audit below runs on top of that, which is why the same question asked by two different buyers comes back with two different answers.

| What's included | Free sample<br>Free<br>One look at how models answer for your brand today. | Starter<br>$99/mo<br>Visibility tracked every month, with weekly monitoring. | Most popular<br>Pro<br>$299/mo<br>All five audits every month, with daily monitoring. |
| --- | --- | --- |
| [Run a free audit](https://app.gumshoe.ai/go) | [Get Started](https://app.gumshoe.ai/go) | [Get Started](https://app.gumshoe.ai/go) |
| --- | --- | --- |
| [Visibility Audit](/content/product/ai-visibility-audit/index.html)<br>Where you turn up across the models your buyers use, and who turns up instead of you. <br>[Learn more](/content/product/ai-visibility-audit/index.html) | One time | Monthly | Monthly |
| [Sentiment Audit](/content/product/sentiment-audit/index.html)<br>How models talk about you, not just whether they mention you. <br>[Learn more](/content/product/sentiment-audit/index.html) | — | — |  |
| [Citation Audit](/content/product/citation-audit/index.html)<br>The sources models lean on when they answer, and who those sources talk about. <br>[Learn more](/content/product/citation-audit/index.html) | — | — |  |
| [Content Audit](/content/product/content-audit/index.html)<br>What your site is missing against the questions buyers are actually asking. <br>[Learn more](/content/product/content-audit/index.html) | — | — |  |
| [Technical Audit](/content/product/technical-audit/index.html)<br>Whether a model can crawl each URL, read it, and pull an answer out of it. <br>[Learn more](/content/product/technical-audit/index.html) | 1 run | 10 runs a month | 50 runs a month |
| [Monitoring](/content/product/ai-visibility-audit#snapshot-audit/index.html)<br>Snapshot Audits between full audits, so a slide shows up while you can still act on it. <br>[Learn more](/content/product/ai-visibility-audit#snapshot-audit/index.html) | — | Weekly | Daily |

## See what AI says about your clients' market

Run a free category audit and surface the market intelligence your clients need.

Start a Free Audit

Free to start · No credit card required