Gumshoe for Content Marketing | AI Content Intelligence
For Content Marketing
Create content AI is more likely to recommend
See what AI cites today, identify content gaps, and generate AI-optimized content to improve visibility over time.
The challenges you're facing
The challenge
How Gumshoe helps
I don't know if my content appears in AI answers
Citation tracking shows which of your pages AI models reference and where they appear.SEO doesn't cover AI visibility
Dedicated metrics designed to understand AI visibility and citations, beyond traditional rankings.Creating AI-optimized content is guesswork
Content recommendations informed by visibility gaps and citation patterns across 11 AI models.I can't measure AI content ROI
Track visibility trends over time and relate them to downstream performance signals.
Why Gumshoe is different
Gumshoe simulates how AI talks to real people, not just machines
Other tools scrape AI outputs with no user context. Gumshoe measures how AI actually talks to people by running conversations as real buyer personas across ChatGPT, Claude, Gemini, Perplexity, and more.
The Proprietary Gumshoe Method
Measuring how AI talks to people
Gumshoe runs conversations as real buyer personas across every major AI model and shows you how each one responds.
Content intelligence for the AI era
Go beyond traditional SEO. Understand and optimize how AI discovers and recommends your content.
Citation Tracking
See which of your pages AI models reference in their answers and how frequently they appear.
Content Gap Analysis
Identify topics and questions where your brand is missing from AI-generated responses.
AI Content Generation
Generate AI-optimized content informed by visibility gaps and citation patterns.
Source Attribution
Understand which domains AI models cite most for your topics and where you rank among them.
Visibility Trends
Track how your content visibility changes over time across all major AI models.
Optimization Recommendations
Get actionable suggestions to improve how AI discovers and recommends your content.
Other tools show you dashboards Gumshoe shows you what to do
From persona-driven diagnostics to ready-to-publish content, it's the only AI visibility platform that closes the loop from insight to action.
| Capability | Gumshoe | Other tools |
|---|---|---|
| Persona-driven analysis | Deep | None or basic |
| AI content generation | Built-in | None or limited |
| Page-level AIO audit | Detailed scoring | None or limited |
| Citation source tracking | Full | Partial |
| Buyer criteria analysis | Yes | No |
| AI models covered | 11 models | 4-6 models |
| Entry price | $0.10/conversation | $100s to $1000s |
Generate AI-optimized content
Gumshoe identifies where your brand is weakest, then generates structured content designed to close those gaps. Every piece targets a specific opportunity from your report data.
FAQs
Structured question-and-answer pages that target the exact queries buyers are asking AI models in your category.
How-To Guides
Step-by-step content optimized for the instructional formats that AI models prefer to cite and recommend.
Knowledge Articles
In-depth content targeting specific personas and buyer criteria where your brand has the largest visibility gaps.
Comparison Pages
Competitive content that helps AI models understand your differentiation and recommend you over alternatives.
"Every AI prompt is basically its own little campaign now. Gumshoe showed us which personas and topics AI models associated with our brand, and we used that to create content that actually shows up in AI answers. Citations of content from our domain went up 557% in less than four months."
Kris Gösser
CMO, Shipium
Frequently Asked Questions
How does citation tracking work?
When AI models include sources in generated answers, we analyze those references across a large set of relevant questions to understand which of your pages and competitor pages are being referenced.
What types of content can I generate?
You can generate FAQs, how-to guides, knowledge articles, comparison pages, and other formats informed by your visibility data and citation patterns.
How is this different from SEO?
Traditional SEO focuses on search rankings and traffic. Gumshoe focuses on how AI models discover, describe, and reference content in generated answers. The two approaches are complementary but require different signals and strategies.
Can I use the generated content directly?
Generated content is designed to accelerate creation and provide a strong starting point. We recommend editorial review before publishing, and many teams also use the insights to guide their own content development.
See how AI sees your content
Run a free visibility report and discover content opportunities.