Gumshoe for Performance Marketing | AI Channel Measurement
Turn AI visibility into measurable demand
Track and measure how AI search contributes to brand discovery and downstream demand. Get visibility into a channel that was previously opaque.
Measure AI Performance
The challenges you're facing
The challenge
- I can't track AI as a channel
Visibility metrics designed to measure AI-driven discovery and engagement. - AI-driven demand is growing but I can't optimize it
Actionable recommendations to improve visibility where it matters most. - Leadership wants AI strategy but I have no data
Executive dashboards with trends and benchmarks to support strategic decisions. - Competitors might be winning in AI search and I wouldn't know
Competitive benchmarking shows relative visibility across leading AI platforms.
Why Gumshoe is different
Gumshoe simulates how AI talks to real people, not just machines
Other tools scrape AI outputs with no user context. Gumshoe measures how AI actually talks to people by running conversations as real buyer personas across ChatGPT, Claude, Gemini, Perplexity, and more.
Performance data for the AI channel
Measure, benchmark, and optimize AI as a discovery and demand channel.
Channel Attribution
- Measure AI visibility as a distinct discovery channel alongside paid and organic.
Visibility Trends
- Monitor changes in visibility over time to understand momentum and seasonality.
Competitive Benchmarks
- Compare your AI visibility against competitors across models and personas.
ROI Correlation
- Analyze alignment between AI visibility trends and downstream signals like traffic and leads.
High-Intent Queries
- Identify the questions buyers ask AI when they are closest to a purchase decision.
Executive Reporting
- Dashboards and exports designed for leadership presentations and board-level reporting.
Other tools show you dashboards Gumshoe shows you what to do
From persona-driven diagnostics to ready-to-publish content, it's the only AI visibility platform that closes the loop from insight to action.
| Capability | Gumshoe | Other tools |
|---|---|---|
| Persona-driven analysis | Deep | None or basic |
| Content generation | Built-in | None or limited |
| Page-level Technical Audit | Detailed scoring | None or limited |
| Citation source tracking | Full | Partial |
| Buyer criteria analysis | Yes | No |
| AI models covered | 6 per audit, from 11 tracked | 4-6 models |
| Entry price | $99/mo, free sample audit first | $100s to $1000s |
AI is reshaping how buyers discover brands
The shift to AI-driven discovery is accelerating across B2B and B2C.
- 48% Business buyers use generative AI for vendor research
- 89% B2B buyers adopted generative AI in buying process
- ~40% Consumers used generative AI for online shopping
- 35% Growth in AI-powered shopping use
"Gumshoe allows me to identify competitors, keywords, and phrases to build campaigns around." Joel Horwitz
Head of Growth, Sourcegraph
Frequently Asked Questions
How do I measure AI channel ROI?
Measure AI visibility trends and analyze alignment with downstream signals like site traffic, engagement, and lead activity.
How accurate is the visibility data?
Gumshoe uses structured queries through official AI model APIs to capture responses. The platform focuses on aggregated patterns rather than individual responses for reliable trend analysis.
Can I compare the AI channel to paid channels?
Yes. Compare AI visibility and performance signals with paid channels for budget allocation analysis and cross-channel strategy.
How often is data refreshed?
Run reports as one-time snapshots or schedule weekly or monthly tracking to build a continuous view of AI visibility performance.
Does Gumshoe replace my analytics or attribution tools?
Gumshoe complements existing analytics by providing visibility into AI-driven discovery, a channel that traditional analytics tools cannot measure.
Start measuring AI performance today
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