# For Product Marketing

## See how AI positions your product and where your messaging breaks

Understand how leading AI models describe your product to buyers, which competitors they reference, and which messages actually stick.

[See Your AI Positioning](https://app.gumshoe.ai/go) [Request Demo](/content/contact/index.html)

## The challenges you're facing

### The challenge
### How Gumshoe helps

- **I don't know what ChatGPT tells prospects about us**  
  See how AI describes your product across leading platforms, word for word.
- **Competitors might be winning in AI and I wouldn't know**  
  Side-by-side competitive benchmarks show how AI positions you relative to key competitors.
- **Our positioning isn't landing in AI**  
  Gap analysis highlights where AI messaging diverges from your intended positioning.
- **I can't prove AI visibility matters to leadership**  
  Trends and visibility scores help demonstrate impact and support investment decisions.

## Why Gumshoe is different

### Gumshoe simulates how AI talks to real people, not just machines

Other tools scrape AI outputs with no user context. Gumshoe measures how AI actually talks to people by running conversations as real buyer personas across ChatGPT, Claude, Gemini, Perplexity, and more.

## The Proprietary Gumshoe Method

## Measuring how AI talks to people

Gumshoe runs conversations as real buyer personas across every major AI model and shows you how each one responds.

### Competitive intelligence for the AI era

Understand how AI perceives your product and take action to influence the narrative.

#### Competitive Share of Voice
Understand how AI positions you relative to competitors across buyer personas.

#### Persona-Based Insights
Understand how different buyer types discover your product in AI conversations.

#### Positioning Validation
Compare what AI says about your product to your intended messaging.

#### Launch Impact Tracking
Measure how AI perception changes after launches, messaging updates, and campaigns.

#### Topic & Question Monitoring
Monitor the topics and questions AI uses to frame your product category.

#### Real-Time Visibility Scores
Track visibility scores over time so you always understand where you stand.

## Other tools show you dashboards  Gumshoe shows you what to do

From persona-driven diagnostics to ready-to-publish content, it's the only AI visibility platform that closes the loop from insight to action.

| Capability                    | Gumshoe            | Other tools           |
|-------------------------------|-------------------|-----------------------|
| Persona-driven analysis        | Deep              | None or basic         |
| AI content generation          | Built-in          | None or limited       |
| Page-level AIO audit          | Detailed scoring   | None or limited       |
| Citation source tracking       | Full              | Partial               |
| Buyer criteria analysis       | Yes               | No                    |
| AI models covered              | 11 models         | 4-6 models            |
| Entry price                   | $0.10/conversation | $100s to $1000s      |

## How PMMs use Gumshoe

### Product Launch
Track how AI perception shifts before, during, and after launch across all major models.

### Messaging Refresh
Validate whether updated positioning is reflected in how AI describes your product to buyers.

### Competitive Intel
See which competitors AI recommends alongside you and how their positioning compares to yours.

### Analyst Briefings
Build data-driven narratives with visibility scores and persona-level insights for presentations.

> "We are ecstatic to have doubled our AI search visibility in under four months. Gumshoe gave us the visibility to understand what was happening in AI search and the tools to actually do something about it."
> Kris Gösser
> CMO, Shipium

## Frequently Asked Questions

### How does persona-based analysis work?
You define buyer personas, and Gumshoe runs relevant questions across AI models as if those buyers were asking. This shows how different personas discover and interpret your product in AI-generated responses.

### Can I track specific competitors?
Yes. You can track a defined set of competitors alongside your product to understand how AI positions you relative to them across topics and personas.

### How often is data updated?
Reports can be run on a recurring schedule or on demand, allowing you to track changes over time and respond to shifts in AI perception.

### Can I share reports with my team?
Yes. You can invite team members to access shared dashboards and export report data for use in leadership presentations and internal workflows.

### How is this different from traditional SEO tools?
Gumshoe focuses on how AI models describe and recommend products in generated answers, rather than keyword rankings or traffic metrics. It is designed to support positioning, messaging, and competitive analysis.

## See what AI says about your product
Run your first visibility report in minutes. No credit card required.

[Get Started Free](https://app.gumshoe.ai/go)