What is a Visibility Audit run? – Gumshoe

A Visibility Audit (formerly known as a report) run happens when your prompts are sent to AI models and the models return answers. Each run generates new, live insights.

• A run means prompts sent to AI models, plus fresh answers returned.
• Runs always generate new, live insights.
• Past audits remain viewable, and new runs require an active subscription.

How does a run work?

When a Visibility Audit runs, Gumshoe doesn't reuse stored data. It performs a run and sends a live query to the selected AI models.

The steps involved in a run:

1. You configure a Visibility Audit with your chosen focus, personas, topics, and prompts.
2. You choose a plan and finalize the audit. This starts its subscription and kicks off the first run right away.
3. Gumshoe sends your prompts to the AI models you selected (for example, ChatGPT, Gemini, Claude, or Perplexity).
4. Each model generates answers to the prompts.
5. Gumshoe collects, organizes, and analyzes those answers.
6. The results are delivered back to you in a structured, insight-rich audit.
7. After the first run, the audit runs again automatically on your plan's cadence.

Because a run involves live queries to AI models, it always generates fresh results. Your insights reflect the most current data those AI models are working from.

What are the different ways a run can happen?

• Initial run: When you choose a plan and finalize a Visibility Audit, its subscription starts and the first run happens right away. (When day scheduling is available, you will be able to choose the day the first run lands.)
• Scheduled run: After that, the audit runs automatically on each cycle of your plan's cadence.
• Unpausing: If you pause a subscription and later unpause it, that starts its runs again.

Will editing a Visibility Audit automatically trigger a run?

No. Editing a Visibility Audit does not trigger a run on its own, and your changes take effect on the next scheduled run. A run happens when you first finalize the audit and start its subscription, on each cycle of your plan's cadence, and when you unpause a paused subscription.