Citation Audit | Find outreach targets in the sources AI cites
Find your outreach targets in the sources AI cites
Gumshoe crawls the pages AI cites to find mentions worth maintaining and opportunities you're missing. See which brands appear, who wrote each page, and when it was published.
Find where you're mentioned, and where you're missing
Where you're mentioned
Find cited pages that already name your brand. These are the ones worth maintaining, so you stay in the coverage when those pages get rewritten.
Which pages AI cites most
See how often each page was cited across the answers in your audit. Use those counts to prioritize which sources to investigate for outreach.
Where you're missing
Find cited pages that leave your brand out, including the ones naming your tracked competitors. Gumshoe checks the page content itself, not just the model's answer.
Your citation research, automated
Collect the pages AI cites
Every source the models used to answer your buyer questions, gathered as the audit runs.
Crawl those pages
Gumshoe reads the article itself, not just the AI answer, matching your brand and your tracked competitors against the page text and recording the author and date.
Decide where to focus
Coverage that already names you is worth maintaining. Pages that leave you out are where the mentions are missing.
See where to focus. Then inspect the page.
Find your next opportunity
See which cited sources mention competitors but leave your brand out.
Know what’s on the page
Check brand mentions, publication details, and the questions that led AI there.
Example audit. Results vary by run.
Head to Head Comparison
Every tool reads the answer. Gumshoe reads the page.
| Feature | Gumshoe | Everyone else | What this means |
|---|---|---|---|
| The list of cited pages | Every domain and URL the models cited, filterable by model, persona and topic. | Yes. | The starting point. The models hand this back with the answer. |
| Crawling the cited page | Every cited page is fetched and read. | No. | The difference between knowing AI used a source and knowing what is on it. |
| Brands named on the page | Your brand and every tracked competitor, matched against the article text. | No. | Turns a list of links into a list of outreach targets. |
| Author and publication date | Taken from the page itself. | No. | Who wrote it, and how current the coverage is. |
Turn your citation list into outreach research.
The Citations page
The list of what AI cited, on Starter and on the free sample.
- Every domain and URL AI cited while answering your prompts
- Filter by model, persona, topic and category
- The whole citation set exported to CSV
Questions about the Citation Audit
Isn't this just a list of the sites AI cites?
The list is where we start, and any tool reading citation metadata has it. The audit is what comes next: we analyze those pages, so you learn who wrote each one, when, and which brands are named on it. You can't get that from a list of URLs.
Where do the citations come from?
When an AI model answers with sources, it returns the URLs it used alongside the text. We read those from each provider's own response. We never ask a model to list its sources in prose, because a model asked that question will produce a plausible list rather than the real one.
How do the competitor numbers work?
Pages naming a competitor but not you are a subset of the pages that skip you, so they are not a separate pile to add on top. They also stay at zero until your tracked competitors have brand records with URLs on them, which reads like a broken feature when it is really just missing its inputs.
See where your brand is named, and where it is not.
Pro is $299 a month and the Citation Audit runs inside it every month, alongside your Visibility Audit.