Resources

Everything you need to understand Generative Engine Optimization and start improving your brand's visibility in AI search.

GEO: What Actually Matters
The mental model that matters: probabilistic answers, not ranked links. What influences AI answers and what doesn't.
Read guide
AI Academy for Agencies
A free video course for agencies on how LLMs work, what drives visibility in AI search, and how to build a GEO practice for clients.
Start the course
GEO Playbook
A concrete, step-by-step playbook for measuring your AI visibility and taking action.
Start learning
Blog
The latest insights, strategies, and case studies on AI visibility and GEO.
Visit blog
Office Hours
Live
Live Q&A every other Wednesday. See how agencies use Gumshoe to run AI Visibility Audits and turn GEO into recurring revenue.
Join or watch replays
Whitepapers
Original research on AI brand visibility — data from real brands, models, and buyer personas.
Read research
FAQ
Hard questions about Gumshoe, GEO, and AI visibility — including the objections you're already thinking about.
View FAQ

Deep dives

In-depth guides on specific aspects of AI visibility and GEO strategy.

How to Evaluate AI Visibility Tools
A framework for evaluating tools: API vs scraping, keyword vs persona, with a comparison table.
Enterprise AI Visibility
Multi-brand tracking, cross-team workflows, and a practical rollout model.
Why Brand Monitoring Breaks in AI
Your SEO and social tools miss AI search entirely. Here is what replaces them.
Why Competitors Win in AI Answers
See exactly why a competitor gets recommended over you — and how to take it back.
AI Citations: The Hidden Ranking Factor
Citations are the new backlinks. Here is how they work and how to build a strategy.
How Gumshoe Works
API-based access, persona-driven testing, and how we handle non-determinism.

Ready to own your AI narrative?

Start monitoring your brand's visibility across ChatGPT, Gemini, Claude, Perplexity, and more.

Run a free audit

Free to start · No credit card required