Resources | Gumshoe
Resources
Everything you need to understand Generative Engine Optimization and start improving your brand's visibility in AI search.
GEO: What Actually Matters
The mental model that matters: probabilistic answers, not ranked links. What influences AI answers and what doesn't.
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GEO 101 Playbook
A concrete, step-by-step playbook for measuring your AI visibility and taking action.
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Blog
The latest insights, strategies, and case studies on AI visibility and GEO.
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Office Hours
Live
Live Q&A every other Wednesday. See how agencies use Gumshoe to run AI visibility audits and turn GEO into recurring revenue.
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Whitepapers
Original research on AI brand visibility — data from real brands, models, and buyer personas.
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FAQ
Hard questions about Gumshoe, GEO, and AI visibility — including the objections you're already thinking about.
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Deep dives
In-depth guides on specific aspects of AI visibility and GEO strategy.
How to Evaluate AI Visibility Tools
A framework for evaluating tools: API vs scraping, keyword vs persona, with a comparison table.
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Enterprise AI Visibility
Multi-brand tracking, cross-team workflows, and a practical rollout model.
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Why Brand Monitoring Breaks in AI
Your SEO and social tools miss AI search entirely. Here is what replaces them.
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Why Competitors Win in AI Answers
See exactly why a competitor gets recommended over you — and how to take it back.
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AI Citations: The Hidden Ranking Factor
Citations are the new backlinks. Here is how they work and how to build a strategy.
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How Gumshoe Works
API-based access, persona-driven testing, and how we handle non-determinism.
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