Gumshoe Pro Plan: know which buyer to fix, for $299/mo
Persona & Prompts
Find out who AI thinks your buyers are, and the most effective prompts driving visibility
Gumshoe turns those buyers into synthetic users, then sends them to ask real questions across every major model.
Learn more about Gumshoe's Personas and Prompts below
The problem with one number
AI recommends different brands to different buyers
Visibility here means how often your brand comes up when AI answers a buying question. Brands are scattered from nearly invisible to nearly everywhere, and very few sit near the middle.
24.8%
Average brand visibility
±26.8 pts
Std deviation across 1,145 brands
How often AI named Lululemon, by buyer
| Buyer | AI Named Lululemon (%) |
|---|---|
| Sustainable Fitness Advocate | 7.5 |
| Mindful Studio Owner | 60 |
| Wellness-Curious Newcomer | 62.5 |
| Crossfit-to-Casual Dad | 71.2 |
| Digital Wellness Influencer | 73.6 |
| Active Empty Nester | 77.5 |
| Hybrid Workout Enthusiast | 78.8 |
| Corporate Wellness Warrior | 81.2 |
The buyer who asks about sustainable gear sees Lululemon in 7.5% of answers. Its 64% average says nothing about that buyer.
The best personas and prompts in AI visibility
We ask the models who your buyers are, then let those buyers ask the questions
Personas
Who is asking
The buyers the AI models already tie to your brand, turned into synthetic users you can edit.
170k+ personas analyzed
See the full approach
Prompts
What they ask
Real questions in each buyer's own voice, run across every major model.
480 buyer conversations per audit
See the full approach
The prompts
Shallow prompts produce shallow answers
Most tools ask AI keyword-style questions, then report on whatever comes back. Gumshoe asks the way your buyers actually ask.
| Buyer | Gumshoe Prompt | Typical Competitor Prompt |
|---|---|---|
| Mindful Studio Owner | "I do barre and reformer classes most mornings and want pieces polished enough for coffee after. Which premium activewear brands fit that?" | "best activewear brands" |
| Wellness-Curious Newcomer | "As someone just starting a workout wardrobe on a budget, is Lululemon actually worth it or are there better-value brands?" | "is Lululemon good" |
Pro Plan
$299 per month
Persona-level AI visibility and the world's most effective prompts, plus the three audits that turn a score into a list of things to fix.
- AI Visibility Audit
- Content Audit
- Sentiment Audit
- Citation Audit
- Technical Audit
- Daily Snapshot Audit
Questions about the Pro Plan
What does the Pro Plan add over Starter?
Starter at $99/mo measures: a monthly Visibility Audit, a weekly Snapshot Audit, 10 Technical Audit runs, and 3 content generation runs. Pro at $299/mo adds the three audits that tell you what to change, the Content, Sentiment, and Citation Audits, plus a daily Snapshot, 50 Technical Audit runs, and 10 content generation runs.Why do I need the Sentiment Audit if my visibility score looks fine?
Because open-ended visibility prompts rarely invite criticism, so any brand that appears at all tends to read positive. The Sentiment Audit runs direct and head-to-head prompts engineered to give models room to be critical, which is where the real opinion shows up.Can I upgrade an existing project on Starter?
Yes. Existing projects can move to Pro without losing history, so your Trends stay intact.Is the price per account or per project?
Per project.How long before I see the number move?
Technical fixes show up fastest because they change whether models can read you at all.
Pro Plan Summary
Stop guessing which buyer you are losing.
Pro is $299 a month per project and adds the Content, Sentiment, and Citation Audits, the three that tell you what to change.