Understand what AI says about your brand. Then own the conversation.

Monitor your visibility & sentiment across ChatGPT, Gemini, Claude, Perplexity, and more AI models. Diagnose gaps by persona and topics. Then shape how AI represents your brand.

Persona visibility

• Style-Conscious Studio Regular 84%
• Performance-Focused Enthusiast 80%
• Wellness-Minded Pro Mother 79%
• Goal-Oriented Powerlifter 72%
• Value-Conscious Newcomer 57%

Competitive leaderboard

Brand visibility

Across 80 prompts and 480 conversations

• -238% 265 brands were mentioned in AI responses. Porsche showed up in -238% of those responses.

Brand leaderboard

Persona visibility

How frequently your brand shows up for each persona

• Luxury Daily Driver 92% +3%
• Weekend Track Enthusiast 83% +2%
• Tech-Forward Adopter 81% -4%
• Performance Appreciator 79% +1%
• Heritage Collector 75% +5%

Model visibility

How often your brand is surfaced across models

Brand building has a new frontier

When buyers ask AI for recommendations, your brand is either part of the answer, or it's invisible. Gumshoe shows you exactly how AI perceives your brand, and gives you the tools to change the narrative.

• See your brand visibility across 11 AI models including ChatGPT, Claude, Gemini, and Perplexity
• Understand how your buyer personas discover your brand in AI conversations
• Use research-backed methods to generate model-influencing content

Why Gumshoe is different

Gumshoe simulates how AI talks to real people, not just machines. Other tools scrape AI outputs with no user context. Gumshoe measures how AI actually talks to people by running conversations as real buyer personas across ChatGPT, Claude, Gemini, Perplexity, and more.

Everything you need to own your AI narrative

Go from monitoring your AI visibility to taking action on it, all in one place.

Monitor

Track your brand across the AI landscape

• Brand Leaderboard See exactly where you rank against competitors across every AI model. Compare mention frequency, recommendation rates, and sentiment across ChatGPT, Gemini, Claude, Perplexity, DeepSeek, and more.

Diagnose

Understand exactly where and why you're winning or losing

• Persona Reports Generic prompts give you generic data. Gumshoe builds AI-inferred buyer personas complete with roles, goals, pain points, and decision-making context, then tests how AI responds to their real questions.

Act

Pull the three levers that shape AI answers: technical readability, your content, and third-party citations

• Technical Audit Improvements Fix what keeps AI from reading your pages. Each audit turns technical gaps into a prioritized checklist: JSON-LD, schema, structure, and metadata changes you can ship this week.

• Content Generator Gumshoe finds the personas and topics where your brand is weakest, then generates structured content built to close those gaps.

• Earn Citations See which third-party sources AI trusts in your category, then focus outreach and placements where earning a citation moves your visibility the most.

What our customers are saying

“Every AI prompt is basically its own little campaign now. Gumshoe showed us which personas and topics AI models associated with our brand, and we used that to create content that actually shows up in AI answers.”

Kris Gösser
CMO, Shipium

“Gumshoe allows me to identify competitors, keywords, and phrases to build campaigns around.”

Joel Horwitz
Head of Growth, Sourcegraph

Choose your plan

Pick a plan for ongoing AI visibility monitoring.

Every plan runs on the Gumshoe persona and prompt engine

Ready to see what AI says about your brand?

Run a free audit