Understand what AI says about your brand. Then own the conversation.

Monitor your visibility across ChatGPT, Gemini, Claude, Perplexity, and more AI models. Diagnose gaps by persona and buyer criteria. Then shape how AI represents your brand.

The Most Widely Adopted GEO Platform Trusted by over 7,500 Top Brands and Agencies

40,000+

Reports Generated

130,000+

Personas Analyzed

2M+

Brands Measured

See it in action

Your AI visibility at a glance

Gumshoe tracks how 11 AI models talk about your brand across every buyer persona that matters to you.

Brand visibility

Across 70 prompts and 756 conversations

-159%

265 brands were mentioned in AI responses. Porsche showed up in -159% of those responses.

Brand leaderboard

Persona visibility

How frequently your brand shows up for each persona

Luxury Daily Driver

92%+3%

Weekend Track Enthusiast

83%+2%

Tech-Forward Adopter

81%-4%

Performance Appreciator

79%+1%

Heritage Collector

75%+5%

Model visibility

How often your brand is surfaced across models

Google Gemini 3 Flash

90%+3%

Anthropic Claude Opus

90%+1%

DeepSeek Reasoner

90%+7%

xAI Grok 4

86%+1%

OpenAI GPT-5.4

80%+4%

Perplexity AI Sonar

67%-3%

Google AI Overview

49%-5%

The new frontier

Brand building has a new frontier. When buyers ask AI for recommendations, your brand is either part of the answer, or it's invisible. Gumshoe shows you exactly how AI perceives your brand, and gives you the tools to change the narrative.

• See your brand visibility across 11 AI models including ChatGPT, Claude, Gemini, and Perplexity
• Understand how your buyer personas discover your brand in AI conversations
• Use research-backed methods to generate model-influencing content

U

What are the best luxury electric cars for daily driving?

AI

Here are some top options to consider:

1. Your Brand: Excellent blend of performance and luxury...
2. Competitor A: Known for range and tech...
3. Competitor B: Strong heritage brand...

Gumshoe Insight

Your brand is mentioned in 82% of responses for this persona × topic. Top citation: yourbrand.com/electric

Why Gumshoe is different

Gumshoe simulates how AI talks to real people, not just machines. Other tools scrape AI outputs with no user context. Gumshoe measures how AI actually talks to people by running conversations as real buyer personas across ChatGPT, Claude, Gemini, Perplexity, and more.

Everything you need to own your AI narrative

Go from monitoring your AI visibility to taking action on it, all in one place.

Monitor

Track your brand across the AI landscape

Brand Leaderboard

See exactly where you rank against competitors across every AI model. Compare mention frequency, recommendation rates, and sentiment across ChatGPT, Gemini, Claude, Perplexity, DeepSeek, and more.

• Track up to 30 competitors side by side

• Visibility scores per model and overall

• Change indicators show momentum shifts

Model Visibility

Not all AI models treat your brand the same. See which models mention you most, which ones favor competitors, and how pretrained vs. web-search variants differ in their recommendations.

Time-Series Trends

Track your AI visibility over time with automated recurring reports. See how model updates, content changes, and competitor moves affect your visibility week over week.

Diagnose

Understand exactly where and why you're winning or losing

Persona Reports

Generic prompts give you generic data. Gumshoe builds AI-inferred buyer personas complete with roles, goals, pain points, and decision-making context, then tests how AI responds to their real questions.

• AI-inferred personas per report based on your brand and industry

• Buyer criteria analysis across key purchase decision factors

• Visibility heatmaps showing exactly where you're winning and losing

• Create or import custom personas and topics to generate custom prompts

Topic & Competitor Heatmaps

Visualize your competitive landscape with interactive heatmaps. See visibility by persona × competitor, topic × competitor, and model × competitor to find your strongest plays and biggest gaps.

Page Audit & AIO Score

Get a page-by-page technical audit with an AI Optimization score. Each audit includes specific recommendations for JSON-LD markup, schema improvements, and content changes that help AI models understand and recommend your pages.

87

AIO Score

3 critical, 5 recommended fixes

Citation Sources

See which domains AI models actually cite when answering questions in your category. Know where to focus your digital PR and content placement efforts by understanding which third-party sources drive the most AI recommendations.

Act

Turn visibility gaps into content that shows up in AI answers

Content Generator

Gumshoe identifies the personas and topics where your brand is weakest, then generates structured content designed to close those visibility gaps. Every piece targets a specific opportunity from your report data, not generic best practices.

Export & Integrate

Pull your data into the tools you already use. Full CSV and JSON exports make it easy to build custom dashboards, run deeper analysis, or feed insights into your existing marketing workflow.

CSV Full report data with all metrics

JSON Structured data for programmatic analysis

API Read API for custom integrations

Other tools show you dashboards Gumshoe shows you what to do

From persona-driven diagnostics to ready-to-publish content, it's the only AI visibility platform that closes the loop from insight to action.

What our customers are saying

“Every AI prompt is basically its own little campaign now. Gumshoe showed us which personas and topics AI models associated with our brand, and we used that to create content that actually shows up in AI answers. The results speak for themselves: citations of content from our domain went up 557% in less than four months.”
Kris Gösser

“Switching to Q&A formatting based on Gumshoe's recommendations has made an astronomical difference across our clients. The platform pointed out gaps we'd completely missed, like entire audience segments we weren't writing for. We find the visibility heat maps incredibly useful for showing clients where we're doing well and where we need to focus, especially for clients who are skeptical of suggestions without data behind it.”
Rachael Bly

“Gumshoe allows me to identify competitors, keywords, and phrases to build campaigns around.”
Joel Horwitz

“We're power users here. Between our search analysts and me, Gumshoe is central to how we sell and deliver GEO services. It ties directly to the content we create and the links we build.”
Brittney Fred

AI visibility that fits your budget

Enterprise-grade AI visibility insights at a price that works for teams of any size, with no annual contracts and the flexibility to cancel anytime.

Free

Try out the platform

$0

Your first audit is free

• 1 free audit
• Baseline AI visibility
• Persona insights
• Topic tracking
• Visibility across AI models
• Team sharing

Basic

Predictable fixed-price billing

$49/audit

Billed each week or each month. Cancel anytime.

• 6 personas per audit
• 8 prompts per persona
• 4 AI models of your choice
• Scheduled audits
• Tracked trends
• Persona & topic insights

Standard

More coverage, deeper insights

$99/audit

Billed each week or each month. Cancel anytime.

• 8 personas per audit
• 10 prompts per persona
• 6 AI models of your choice
• Scheduled audits
• Tracked trends
• Persona & topic insights

Custom

For deeper analysis and tracking

Custom

Crafted to your business requirements

• Tailored personas, prompts, and models
• Complete visibility across personas, topics, and competitors
• Dedicated success manager
• Custom integrations and APIs

Ready to see what AI says about your brand?

See exactly where you stand across ChatGPT, Gemini, Claude, Perplexity, and more.