The brand and market intelligence platform for every agency team

From AI visibility and content strategy to PR, product marketing, competitive analysis, and market trend discovery. Personas and prompts are the engine. Every team in your agency pulls from the same intelligence layer.

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One toolbox. Every agency team.

Gumshoe becomes the shared intelligence layer that powers every client-facing function in your agency.

SEO / AEO

• Visibility Audits
• AI recommendation tracking
• Competitive visibility
• Ranking opportunities

Content

• Content gap identification
• Topic prioritization
• Strategy development
• Publishing opportunities

Product marketing

• Customer question mapping
• Market trend discovery
• Positioning opportunities
• Product conversation analysis

PR

• Citation opportunities
• Authoritative source mapping
• Influence channel discovery
• Recommendation signals

Strategy

• Competitive positioning
• Market movement analysis
• Client recommendations
• Strategic plan support

Personas and prompts are the engine. Every team pulls from the same source.

Gumshoe captures what AI models say about a brand, its competitors, and the entire category, across 11 model families and every buyer persona. That gives your agency both the brand intelligence clients expect and the market intelligence executives pay for.

• Track your client's brand across 11 AI models including ChatGPT, Claude, Gemini, and Perplexity
• Map market trends, competitor moves, and category narratives as they form in AI search
• Surface attributes, sentiment, and citation sources so every team knows not just where the client ranks, but why

From brand audit to market brief in one platform

Every feature is built around the questions agencies need to answer for clients and executives.

Brand and Market Perception

See exactly how AI models describe your client's brand and the entire category it competes in. Which attributes AI associates with the brand, how the market narrative is forming, and where competitors are pulling ahead.

• Brand attribute and sentiment mapping per AI model
• Category narrative and market trend tracking
• Competitor positioning shifts across 11 AI models

Competitive Ranking

Show clients exactly where they stand against competitors across every AI model and buyer persona.

1Your Client

88%
2Competitor A

61%
3Competitor B

44%

Persona-Level Signals

Track brand and market visibility independently for each buyer type.

92%
CTO
58%
CMO
41%
CFO

Citation Source Mapping

See which domains AI models cite when discussing your client's category.

techcrunch.com
g2.com
forbes.com

Attribute and Sentiment

Track which qualities AI models associate with your client and identify gaps against intended positioning.

Reliable Enterprise-grade Fast Easy to use

Green = present. Grey = missing from narrative.

Scheduled Monitoring

Run reports on weekly or monthly cadences. Build before-and-after evidence to prove value to clients and executives.

8 weeks ago Content push Today

Market Intelligence

See how AI describes the whole category. Discover competitor narratives and market shifts before they show up in a client briefing.

Category narrative shifts

Competitor positioning changes

Market trend discovery

Intelligence tells you exactly which lever to pull

Every gap maps to concrete work your agency can scope and deliver.

First-party content

Gumshoe's content generator produces structured FAQs, knowledge articles, and topic guides targeted at the exact personas and questions where visibility is weakest.

Third-party coverage

Citation tracking shows which external domains AI models reference. That intelligence targets specific publications and review sites where coverage will directly move visibility.

Technical improvements

Page audits with five AIO scoring categories identify schema gaps, crawlability issues, and content structure problems that prevent AI models from correctly representing owned properties.

Other tools show you dashboards Gumshoe shows you what to do

From persona-driven diagnostics to ready-to-publish content, it's the only AI visibility platform that closes the loop from insight to action.

"Switching to Q&A formatting based on Gumshoe's recommendations has made an astronomical difference across our clients. The platform pointed out gaps we'd completely missed, like entire audience segments we weren't writing for."

Rachael Bly Senior Vice President, Services, Hawke Media

"We're power users here. Between our search analysts and me, Gumshoe is central to how we sell and deliver GEO services. It ties directly to the content we create and the links we build."

Brittney Fred Head of Search, Linkflow

Choose your plan

Pick a plan for ongoing AI visibility monitoring.

Every plan runs on the Gumshoe persona and prompt engine

We build the buyer personas in your market, then the prompts each one would actually ask. Every audit below runs on top of that, which is why the same question asked by two different buyers comes back with two different answers.

One platform. Every team. Every client.

Start with a free audit and see exactly where your client stands in AI search today.