Gumshoe for Agencies | AI Visibility at Scale
Win more clients with AI visibility insights
The only platform built for agencies managing AI visibility at scale. Pitch with data. Retain with results.
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Trusted by leading agencies building AI visibility services
The challenges you're facing
The challenge
- I can't show clients their AI visibility
Visibility dashboard with scores, trends, and competitive benchmarks clients actually understand. - Manual LLM testing doesn't scale
Automated tracking across 11 AI models, multiple personas, and configurable topic sets. - Clients don't understand AI visibility value
Clear benchmarks and competitive context that help clients understand progress and impact. - I need to manage 20+ clients efficiently
Multi-workspace management, API access, and bulk operations built for agency scale.
Why Gumshoe is different
Gumshoe simulates how AI talks to real people, not just machines
Other tools scrape AI outputs with no user context. Gumshoe measures how AI actually talks to people by running conversations as real buyer personas across ChatGPT, Claude, Gemini, Perplexity, and more.
Gumshoe runs conversations as real buyer personas across every major AI model and shows you how each one responds.
Measuring how AI talks to people
Learn how Gumshoe surfaces these personas via AI →
Built for agency scale
Everything you need to deliver AI visibility services across your entire client portfolio.
Multi-Client Workspaces
- Manage multiple client brands from a single dashboard. Isolate client data with dedicated workspaces.
Competitive Benchmarks
- Show how each client's AI visibility compares to key competitors across models, personas, and topics.
Pitch-Ready Audits
- Run free Visibility Audits for prospects. Close deals with data, not promises.
API Access
- Integrate visibility data into your existing dashboards and reporting tools.
Automated Scheduling
- Automatically run reports on a weekly or monthly cadence for every client.
Team Collaboration
- Collaborate across your team with role-based access and client assignment.
Go deeper on agency use cases
Competitive Intelligence
Show clients exactly where they rank against competitors in AI search across every model and persona.
Learn more
Client Reporting
Deliver AI visibility insights with shareable reports, CSV/JSON exports, API access, and scheduled monitoring.
Learn more
Scaling AI Visibility
Manage AI visibility across your entire client portfolio with organizations, scheduling, and per-client plan pricing.
Learn more
ROI Measurement
Prove the value of AI visibility services with measurable trends, competitive benchmarks, and before-and-after reporting.
Learn more
Other tools show you dashboards Gumshoe shows you what to do
From persona-driven diagnostics to ready-to-publish content, it's the only AI visibility platform that closes the loop from insight to action.
| Capability | Gumshoe | Other tools |
|---|---|---|
| Persona-driven analysis | Deep | None or basic |
| Content generation | Built-in | None or limited |
| Page-level Technical Audit | Detailed scoring | None or limited |
| Citation source tracking | Full | Partial |
| Buyer criteria analysis | Yes | No |
| AI models covered | 6 per audit, from 11 tracked | 4-6 models |
| Entry price | $99/mo, free sample audit first | $100s to $1000s |
"Switching to Q&A formatting based on Gumshoe's recommendations has made an astronomical difference across our clients. The platform pointed out gaps we'd completely missed, like entire audience segments we weren't writing for."
Rachael Bly - Senior Vice President, Services, Hawke Media
"We're power users here. Between our search analysts and me, Gumshoe is central to how we sell and deliver GEO services. It ties directly to the content we create and the links we build."
Brittney Fred - Head of Search, Linkflow
Choose your plan
Pick a plan for ongoing AI visibility monitoring.
Every plan runs on the Gumshoe persona and prompt engine
We build the buyer personas in your market, then the prompts each one would actually ask. Every audit below runs on top of that, which is why the same question asked by two different buyers comes back with two different answers.
| What's included | Free sample
Free
One look at how models answer for your brand today. | Starter
$99/mo
Visibility tracked every month, with weekly monitoring. | Most popular
Pro
$299/mo
All five audits every month, with daily monitoring. |
| --- | --- | --- |
| Run a free audit | Get Started | Get Started |
|---|---|---|
| Visibility Audit Where you turn up across the models your buyers use, and who turns up instead of you. Learn more |
One time | Monthly |
| Sentiment Audit How models talk about you, not just whether they mention you. Learn more |
— | — |
| Citation Audit The sources models lean on when they answer, and who those sources talk about. Learn more |
— | — |
| Content Audit What your site is missing against the questions buyers are actually asking. Learn more |
— | — |
| Technical Audit Whether a model can crawl each URL, read it, and pull an answer out of it. Learn more |
1 run | 10 runs a month |
| 50 runs a month | ||
| Monitoring Snapshot Audits between full audits, so a slide shows up while you can still act on it. Learn more |
— | Weekly |
| Daily |
Frequently Asked Questions
How many clients can I manage?
There is no limit on the number of clients you can manage. You can create an organization for each client with isolated brands, personas, topics, and report data.
Learn more about scaling.
How do I share reports with clients?
Gumshoe offers shareable report links, CSV exports of all report data and conversations, and full JSON export via API. Many agencies use exported data to build client presentations and dashboards.
See reporting options.
Is there agency or volume pricing?
Gumshoe has two published monthly plans, Starter at $99 and Pro at $299, with no per-seat fees. You pick the plan per client account, so different clients can sit on different plans. Every new customer gets one free sample audit first. Agency partners get discounted pricing, and invoice billing is available for larger rosters.
Contact our agency team to discuss.
Can I schedule automated reports for clients?
Yes. Reports can be scheduled to run weekly, biweekly, or monthly. This is essential for tracking client visibility trends over time and building before-and-after comparisons.
Learn about ROI measurement.
How does competitive benchmarking work?
Every Gumshoe report includes a brand leaderboard showing how your client ranks against competitors across every model in that audit. You also get persona-level and topic-level competitive breakdowns.
Explore competitive intelligence.
Can I resell Gumshoe to clients?
Yes. Many agencies include AI visibility monitoring as part of SEO, content, or digital strategy retainers. Gumshoe's organizations feature lets you add clients as viewers while you maintain admin control.
Does Gumshoe have an API?
Yes. Gumshoe provides a read-only API for programmatic access to all report data, including visibility scores, brand mentions, citations, and conversation data. Agencies use this to integrate Gumshoe data into their own dashboards and reporting tools.
What AI models does Gumshoe track?
Gumshoe tracks 11 AI model families including OpenAI GPT, Google Gemini, Google AI Overviews, Anthropic Claude, Perplexity AI, DeepSeek, and xAI Grok. Each report shows visibility broken down by individual model.
Ready to scale your AI visibility services?
Start with a free audit for your next prospect.
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