Market Intelligence Platform for Agencies | Gumshoe

GEO & Beyond

The market intelligence platform for every agency team

Track how AI models describe entire categories, not just brands. Surface competitor positioning shifts, emerging market narratives, and exec-ready insights before clients ask for them.

One toolbox. Every agency team.

Market intelligence from AI search powers every client-facing function in your agency, from strategy to content to PR.

Strategy

Product marketing

Content

PR

SEO / AEO

AI search is where market narratives form first. Gumshoe shows you what it says.

When executives ask what's happening in their market, the answer increasingly comes from AI. Gumshoe captures how AI models describe entire categories, across 11 model families and every buyer persona, so your agency can brief clients before they ask.

Who are the leading players in the B2B marketing automation space right now?

The category is consolidating around a few key players:

  1. Competitor A: Dominant in enterprise, known for deep CRM integration...
  2. Your Client: Growing fast in the mid-market segment...
  3. Competitor B: Strong AI-native positioning emerging...

Gumshoe Market Insight

"AI-native" mentioned in 34% of category responses this month, up from 12% in Q3. Competitor B is driving this shift.

From category audit to executive brief in one platform

Every feature is built around the market-level questions agencies need to answer for strategy and leadership teams.

Category Narrative Tracking

See how AI models describe your client's entire market category. Which terms dominate, which players are framed as leaders, and how the narrative is shifting over time across every major AI platform.

Competitor Positioning Shifts

Track how competitors are being described in AI responses over time. Know when a rival is gaining ground on a specific attribute or audience.

Competitor A

+9%
Your Client
+2%
Competitor B
-5%
30-day change vs prior period

Market Trend Discovery

Spot emerging topics, technologies, and buyer concerns before they appear in client briefs or industry reports.

Source Intelligence

See which publications and domains AI models cite when answering category questions. Understand where market authority is being built.

Persona-Level Market View

See how AI describes the market differently for each buyer type. CFOs hear a different story than CTOs.

Exec-Ready Reporting

Export market intelligence in formats designed for leadership presentations, board decks, and strategic planning sessions.

Scheduled Market Monitoring

Run market intelligence reports on a weekly or monthly cadence. Never walk into a client meeting without knowing what shifted.

What market intelligence makes possible

Every market signal maps to concrete strategic work your agency can scope and deliver.

Thought leadership grounded in data

Category narrative data tells you which topics AI models are elevating and which players are owning those conversations. That intelligence drives thought leadership briefs and topic prioritization for content teams.

Target the sources that shape AI market narratives

Source intelligence shows which publications AI models treat as authoritative for category questions. Earning coverage in those specific outlets is the most direct way to influence how AI describes the market landscape.

Brief executives before they ask

Scheduled market monitoring means your agency knows about competitor positioning shifts and category narrative changes in the week they happen. That makes you the agency that spots things first, not the one reacting to client-sourced news.

Other tools show you dashboards. Gumshoe shows you what to do.

Capability Gumshoe Other tools
Persona-driven analysis Deep None or basic
AI content generation Built-in None or limited
Page-level AIO audit Detailed scoring None or limited
Citation source tracking Full Partial
Buyer criteria analysis Yes No
AI models covered 11 models 4-6 models
Entry price $0.10/conversation $100s to $1000s

"Gumshoe allows me to identify competitors, keywords, and phrases to build campaigns around. The market-level view changed how we approach strategy for clients."
Joel Horwitz
Head of Growth, Sourcegraph

"We're power users here. Between our search analysts and me, Gumshoe is central to how we sell and deliver GEO services. It ties directly to the content we create and the links we build."
Brittney Fred
Head of Search, Linkflow

AI visibility that fits your budget

Enterprise-grade AI visibility insights at a price that works for teams of any size, with no annual contracts and the flexibility to cancel anytime.

Free

Try out the platform

$0

Your first audit is free

Basic

Predictable fixed-price billing

$49/audit

Billed each week or each month. Cancel anytime.

Standard

More coverage, deeper insights

$99/audit

Billed each week or each month. Cancel anytime.

Custom

For deeper analysis and tracking

Crafted to your business requirements

See what AI says about your clients' market

Run a free category audit and surface the market intelligence your clients need.